Meet Our Family
A Family Legacy Built on Craftsmanship & Care
Headboards For Africa (Pty) Ltd is a 100% Black Woman-Owned South African furniture manufacturing company and a Level 1 B-BBEE Contributor
Cheryl Bell is the driving visionary force behind Headboards For Africa, combining her passion for design, quality craftsmanship, and customer care to build a brand known for excellence. As Founder and CEO, she has led the business with creativity, resilience, and a hands-on approach for over 15 years
Cheryl has grown Headboards For Africa into a trusted, family-run brand where every product is made with pride, precision, and heart.
From design to production, every part of the business is driven by passion, integrity, and commitment to quality.
Meet the Heart Behind Headboards For Africa
Cheryl Bell – Founder / CEO
At Headboards For Africa, we have always believed that we are called to be more than just a business. “Because of you – our loyal clients and friends – we were able to give our children something I never had: a good education, the chance to study at university, and a better quality of life. From the very beginning, my dream was never about wealth, but about creating a better future for our children. Your support has allowed us to build a strong foundation for them, and with that, the gift of hope and generational success. And through this, we are committed to making a difference by paying it forward through our various community projects. From the bottom of our hearts, thank you for helping us to make that change.”
Next-Gen Ingenuity
The future of Headboards For Africa is already taking shape through the creativity and drive of our sons — the next generation of makers and innovators.
“When kids grow up in the business, they absorb the skills it takes to succeed first-hand.”
At Headboards For Africa, every stitch, stud, and detail reflects not just expert craftsmanship, but a family legacy of excellence passed down with pride.
✝ Jeandre Visser – Executive Assistant (RIP)
Nkosi Blessed - Showroom Manager
Some of Our Team
Building The Future Generation Of Headboards For Africa
My Son Matthew Livaja - CEO In Training / Bcom Accounting and IFS Major
Mom to many,
My Sons, Marco, Matthew and Gavin
Our son Liham Bell from this little boy to gentle giant at 17 years old
Our Daughter Kelly
"She may not have grown under my heart, but she grew in it."
“As parents of only sons, I always dreamt of having a daughter — and that dream came true through adoption. From the moment I saw her, I knew she was meant to be my daughter!
She may not carry our DNA, but she carries our love, our values, and our family name with pride.
Chosen, cherished, and deeply loved – she is a perfect reminder that family is built by heart, not just by blood.