Meet Our Team

Headboards For Africa is a family run business,owned by husband and wife team Kelvin & Cheryl Bell. Our entire business is run by family members committed to Headboards For Africa's success. 

Next-gen ingenuity - Our sons are the future of Headboards For Africa. 

"When kids grow up in the business, they absorb the skills it takes to succeed first hand"  


Cheryl Bell  - Founder / CEO 

MD Headboards For Africa Cheryl Bell



Kelvin Bell -  Operations Director 


Alison Bell - Executive Assistant 


Chelsea Petersen - Quality Assurance/Admin Assistant


Nkosi Blessed - Showroom Manager


John Prinsloo - Driver/Master Guard & Cleaning Expert


Building The Future Generation Of Headboards For Africa


Matthew Livaja Bell - CEO In Training / Bcom Student

Our Sons, Marco, Matthew and Gavin


Liham & Chad Bell