Meet Our Family

A Family Legacy Built on Craftsmanship & Care


Cheryl Bell  is the visionary force behind Headboards For Africa, combining her passion for design, quality craftsmanship, and customer care to build a brand known for excellence. As Founder and CEO, she has led the business with creativity, resilience, and a hands-on approach since day one.

Together with her husband Kelvin Bell and their children, Cheryl has grown Headboards For Africa into a trusted, family-run brand where every product is made with pride, precision, and heart. 

From design to production, every part of the business is driven by family passion, integrity, and commitment to quality.

Next-Gen Ingenuity

The future of Headboards For Africa is already taking shape through the creativity and drive of our sons — the next generation of makers and innovators.

“When kids grow up in the business, they absorb the skills it takes to succeed first-hand.”

At Headboards For Africa, every stitch, stud, and detail reflects not just expert craftsmanship, but a family legacy of excellence passed down with pride.

 

Meet the Heart Behind Headboards For Africa

Cheryl Bell – Founder / CEO

MD Headboards For Africa Cheryl Bell

 

 

Kelvin Bell -  Operations Director 

 

Chelsea Petersen- Executive Assistant 

  

Nkosi Blessed - Showroom Manager

 

Building The Future Generation Of Headboards For Africa

 

Matthew Livaja Bell - CEO In Training / Bcom Accounting Student

Our Sons, Marco, Matthew and Gavin

 

Our sons Liham & Chad Bell

Our Daughter Kelly Bell 

"She may not have grown under my heart, but she grew in it."

We always dreamed of having a daughter — and that dream came true through adoption. From the moment we saw her, we knew she was meant to be ours.

She may not carry our DNA, but she carries our love, our values, and our family name with pride.

Chosen, cherished, and deeply loved — our daughter is a perfect reminder that family is built by heart, not just by blood.